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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Ocean Blush Sage
aroma-natural-ultrasonic-vapouriser-white
Aroma Natural - Ultrasonic Vapouriser

Aroma Natural - Ultrasonic Vapouriser

$99.95 NZD
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Aroma Natural - Ultrasonic Vapouriser $99.95 NZD
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$21.56 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $21.56 NZD $26.95 NZD
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Blue Aqua Red
Mushie - Stacking Cups Toy

Mushie - Stacking Cups Toy

$39.99 NZD
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Mushie - Stacking Cups Toy $39.99 NZD
Petal Retro Original Forest
Sale
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$14.95 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $14.95 NZD $32.95 NZD
Baby Blue Marle / 0-3 months Dark Denim Marle / 0-3 months Baby Pink Marle / 0-3 months
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$29.95 NZD
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Constructive Eating - Construction Plate $29.95 NZD
Zazi - Road Tape

Zazi - Road Tape

$14.95 NZD
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Zazi - Road Tape $14.95 NZD
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog $89.95 NZD
3-12 Months / Green Willow 3-12 Months / Pink Daisies 3-12 Months / Dragonflies 3-12 Months / Sunny 3-12 Months / Blue Ocean 3-12 Months / Honey Bee 3-12 Months / Critters 3-12 Months / Night Sky 3-12 Months / Sage 3-12 Months / Berries 8-24 Months / Sweet Orchard 8-24 Months / Fruit Salad
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

$51.59 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog $51.59 NZD $85.99 NZD
Peach Pink Cool Grey
Petite Eats - Sippy Cup

Petite Eats - Sippy Cup

$39.95 NZD
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Petite Eats - Sippy Cup $39.95 NZD
Petal Sand
The Nude Alchemist - Eczema Relief 50g

The Nude Alchemist - Eczema Relief 50g

$24.95 NZD
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The Nude Alchemist - Eczema Relief 50g $24.95 NZD
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
measure-me-height-chart
Moose - Measure Me Height Chart

Moose - Measure Me Height Chart

$24.99 NZD
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Moose - Measure Me Height Chart $24.99 NZD
Sale
Sleepytot - Silicone Suction Bowl & 2 Bibs Package

Sleepytot - Silicone Suction Bowl & 2 Bibs Package

$44.11 NZD $51.90 NZD
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Sleepytot - Silicone Suction Bowl & 2 Bibs Package $44.11 NZD $51.90 NZD
Sleepytot - Soft Silicone Toddler Cup Twin Set

Sleepytot - Soft Silicone Toddler Cup Twin Set

$18.95 NZD
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Sleepytot - Soft Silicone Toddler Cup Twin Set $18.95 NZD
Blue Pink Green Mustard
ErgoPouch - Sheeting Sleep Bag 0.3 Tog

ErgoPouch - Sheeting Sleep Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog $69.95 NZD
Night Sky / 3-12 Months Sage / 3-12 Months Berries / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Blue Ocean / 8-24 Months Sunny / 8-24 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$19.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $19.99 NZD $34.99 NZD
Blush Stone Grey Natural Cloudy Mauve
Sold Out
Skip Hop - Zootensils Fork & Spoon

Skip Hop - Zootensils Fork & Spoon

Sold Out
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Skip Hop - Zootensils Fork & Spoon Sold Out
Buki Baby - Polarised Baby Shades

Buki Baby - Polarised Baby Shades

$59.95 NZD
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Buki Baby - Polarised Baby Shades $59.95 NZD
Blue Black Ivory Pink Black Sage Blue Pink Berry
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$18.00 NZD $22.95 NZD
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Sleepytot - Silicone Dummy Holder Pacifier Case $18.00 NZD $22.95 NZD
Caramel Black White Slate Grey
Sale
Charlie Banana - Reusable Swim Diaper

Charlie Banana - Reusable Swim Diaper

$9.95 NZD $19.90 NZD
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Charlie Banana - Reusable Swim Diaper $9.95 NZD $19.90 NZD
Banz Carewear - Protective Earmuffs for 2-10Y+

Banz Carewear - Protective Earmuffs for 2-10Y+

$49.95 NZD
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Banz Carewear - Protective Earmuffs for 2-10Y+ $49.95 NZD
Grey Pink Blue Aqua Black Graffiti Transport Magenta
Sale
Petite Eats - Silicone Teething Ball

Petite Eats - Silicone Teething Ball

$14.95 NZD $21.95 NZD
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Petite Eats - Silicone Teething Ball $14.95 NZD $21.95 NZD
Dusty Lilac Dusky Rose Mustard Pewter Sage Sand
NUK - Action Cup with Drinking Straw 230ml

NUK - Action Cup with Drinking Straw 230ml

$18.99 NZD
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NUK - Action Cup with Drinking Straw 230ml $18.99 NZD
Green Pink Yellow
Absolute Essential - Child Immune Care Oil 10ml

Absolute Essential - Child Immune Care Oil 10ml

$29.95 NZD
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Absolute Essential - Child Immune Care Oil 10ml $29.95 NZD
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.00 NZD
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Doddl - Toddler Cutlery Case $19.00 NZD
Sale
Petite Eats - Silicone Suction Bowl & Spoon Set

Petite Eats - Silicone Suction Bowl & Spoon Set

$20.00 NZD $27.99 NZD
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Petite Eats - Silicone Suction Bowl & Spoon Set $20.00 NZD $27.99 NZD
Dusty Lilac Mustard Blush Dusky Rose Sand
Sale
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$10.00 NZD $16.99 NZD
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NUK - Space Silicone Soother $10.00 NZD $16.99 NZD
Jellystone - Dummy Clip

Jellystone - Dummy Clip

$23.95 NZD
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Jellystone - Dummy Clip $23.95 NZD
Sale
Petite Eats - Mini Cups Set of 2

Petite Eats - Mini Cups Set of 2

$20.00 NZD $29.95 NZD
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Petite Eats - Mini Cups Set of 2 $20.00 NZD $29.95 NZD
Olive Dusty Coral Charcoal
Sale
Mombella - Within Arms Reach

Mombella - Within Arms Reach

$9.99 NZD $12.99 NZD
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Mombella - Within Arms Reach $9.99 NZD $12.99 NZD
step-on-up-toilet-trainer-seat-blue
Moose - Step on Up Toilet Trainer Seat

Moose - Step on Up Toilet Trainer Seat

$39.99 NZD
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Moose - Step on Up Toilet Trainer Seat $39.99 NZD
Grey Red
Brolly Sheets - Kids Car Seat Protection

Brolly Sheets - Kids Car Seat Protection

$19.95 NZD
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Brolly Sheets - Kids Car Seat Protection $19.95 NZD
Black Grey Navy Pink
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

$24.99 NZD
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool $24.99 NZD
Sale
Moose - Mess Mats

Moose - Mess Mats

$17.95 NZD $21.95 NZD
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Moose - Mess Mats $17.95 NZD $21.95 NZD
Blush SIlicone
Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack

Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack

$23.50 NZD
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Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
MooGoo - Scalp Healing Milk Shampoo 500ml

MooGoo - Scalp Healing Milk Shampoo 500ml

$21.95 NZD
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MooGoo - Scalp Healing Milk Shampoo 500ml $21.95 NZD
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$99.95 NZD
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Love to Dream - Sleep Suit 1.0 Tog $99.95 NZD
White / 6-12 Months
Frigg - Fairytale Silicone Pacifier Twin Pack

Frigg - Fairytale Silicone Pacifier Twin Pack

$22.95 NZD
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Frigg - Fairytale Silicone Pacifier Twin Pack $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
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Solar Buddie + SavviSand Bundle Deal $55.95 NZD
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper (Two Pack)

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper (Two Pack)

$15.00 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper (Two Pack) $15.00 NZD $24.95 NZD
Pink and Grey Mint and Grey Mint and Blue
Sale
Acorn - Frayed Bucket Hat UPF50+

Acorn - Frayed Bucket Hat UPF50+

$24.95 NZD $39.95 NZD
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Acorn - Frayed Bucket Hat UPF50+ $24.95 NZD $39.95 NZD
Ocean / X-Large (56cm) 5 Years+ Mushroom / X-Large (56cm) 5 Years+ Chestnut / X-Large (56cm) 5 Years+ Strawberry / X-Large (56cm) 5 Years+
NUK - Trainer Cup 230ml

NUK - Trainer Cup 230ml

$22.99 NZD
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NUK - Trainer Cup 230ml $22.99 NZD
Penguin Zebra Frog
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

from $21.95 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash from $21.95 NZD
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

$25.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton $25.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Zazi - Super Loop

Zazi - Super Loop

$12.95 NZD
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Zazi - Super Loop $12.95 NZD
Sage Sky
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$39.95 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $39.95 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Vespa Tour / Under 2 Years