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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Summer

Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$15.00 NZD $29.95 NZD
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Bubba Blue - Summer Swaddle Blanket $15.00 NZD $29.95 NZD
Blue Grey Pink Unicorn Pink White
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Olive love to dream swaddle
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $54.95 NZD
Light Blue / Newborn Light Pink / Newborn Olive / Newborn
Sale
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

$59.95 NZD $69.95 NZD
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ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog $59.95 NZD $69.95 NZD
Sunny / 3-12 Months Blue Ocean / 3-12 Months
Sale
insulated-flip-top-1l-bottle-pool-side
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$39.99 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $39.99 NZD $69.95 NZD
Pool Side
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake Emerald Forest Lilac Pop
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
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B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks Night Vision
Banz Carewear - Protective Earmuffs for 3+

Banz Carewear - Protective Earmuffs for 3+

$54.95 NZD
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Banz Carewear - Protective Earmuffs for 3+ $54.95 NZD
Grey Pink Blue Aqua Black Purple Lime Green Dark Green
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Charlotte Cawthorne / 2-5 Years Vespa Tour / Under 2 Years
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$29.99 NZD $55.99 NZD
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Bubba Blue - Air Light Weight Sleep Bag $29.99 NZD $55.99 NZD
White / 3-12 Months
Sale
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$119.99 NZD $165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $119.99 NZD $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
Sale
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$29.99 NZD $42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $29.99 NZD $42.95 NZD
Finley / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$39.95 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $39.95 NZD $65.99 NZD
Sale
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$29.99 NZD $42.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $29.99 NZD $42.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Sale
Quut - Ballo Bucket

Quut - Ballo Bucket

$19.95 NZD $29.95 NZD
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Quut - Ballo Bucket $19.95 NZD $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
SnoozeShade Original sun and sleep shade with steel grey trim fitted to a pushchair, providing UPF 50+ sun protection and a dark, breathable sleep space for baby.
SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

$49.95 NZD
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SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim $49.95 NZD
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$9.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $9.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$19.99 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $19.99 NZD $39.95 NZD
Charliee / 6-12 Months (46-50cm) Frankie / 1-3 Years (50-54cm) Gwen / 3-6 Months (42-46cm) Sammy / 1-3 Years (50-54cm)
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
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SnoozeShade - Plus Deluxe $79.95 NZD
Sale
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

$14.95 NZD $18.95 NZD
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Quut - 3 Piece Cuppi Shovel with Ball $14.95 NZD $18.95 NZD
Blue Yellow
Sale
Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

$20.00 NZD $39.99 NZD
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Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE $20.00 NZD $39.99 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $63.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $63.95 NZD
Kirov Snow Leopard Kalyan Brown Leopard
Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

$69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months Some Bunny Loves You / 0-3 Months
Sale
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$19.99 NZD $26.99 NZD
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Quut - Pira Pyramid Builder $19.99 NZD $26.99 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$9.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $9.95 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$19.99 NZD $44.95 NZD
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Bubba Blue - Swaddle Suit Light Weight Air $19.99 NZD $44.95 NZD
Grey White
Sale
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$13.95 NZD $17.95 NZD
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Quut - Ringo Pentanque $13.95 NZD $17.95 NZD
Sale
Blue watering containier with light blue accents on a white background
Quut - Cana Can Watering Can

Quut - Cana Can Watering Can

$22.95 NZD $34.95 NZD
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Quut - Cana Can Watering Can $22.95 NZD $34.95 NZD
Small (0.5L) / Banana Pink Small (0.5L) / Banana Blue Large (1L) / Ocean Blue Large (1L) / Cherry
Easyblinds - Blackout Blinds Soft Fabric Backing

Easyblinds - Blackout Blinds Soft Fabric Backing

from $93.95 NZD
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Easyblinds - Blackout Blinds Soft Fabric Backing from $93.95 NZD
Black / 1.5m x 1.35m / Home Creamy / 1.4m x 1.35 / Home
Sale
Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

$39.99 NZD $69.95 NZD
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Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE $39.99 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Chickadees / 6-12 Months
Sale
Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

$39.99 NZD $69.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE $39.99 NZD $69.99 NZD
Chickadees / 6-12 months Fallen Leaves / 6-12 months Geo Jumble / 6-12 months Some Bunny Loves Me / 6-12 months
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$26.95 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $26.95 NZD
Pea Green Blush Apricot Banana
Sale
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$22.95 NZD $29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $22.95 NZD $29.95 NZD
Rose Vine
Sale
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

$42.99 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog $42.99 NZD $84.95 NZD
Grey / 12-24 Months
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$34.99 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $34.99 NZD $69.95 NZD
Wildflower Rose Manuka
Sale
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

$19.99 NZD $34.95 NZD
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Little Unicorn -Deluxe Muslin Swaddle $19.99 NZD $34.95 NZD
Spruce Deluxe
Banz Carewear - Protective Case for Earmuffs - Under 2Y

Banz Carewear - Protective Case for Earmuffs - Under 2Y

$19.99 NZD
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Banz Carewear - Protective Case for Earmuffs - Under 2Y $19.99 NZD
Black
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
Sale
Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog

Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog

$29.99 NZD $59.95 NZD
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Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog $29.99 NZD $59.95 NZD
Sale
Ergopouch - Hip Harness Jersey Sleeping Bag 0.2 Tog

Ergopouch - Hip Harness Jersey Sleeping Bag 0.2 Tog

$39.95 NZD $59.95 NZD
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Ergopouch - Hip Harness Jersey Sleeping Bag 0.2 Tog $39.95 NZD $59.95 NZD
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$24.99 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $24.99 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm)
Sale
ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

$54.99 NZD $69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance $54.99 NZD $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Kiddo Goggles 3-8 years Limited Edition Colours

Kiddo Goggles 3-8 years Limited Edition Colours

$45.95 NZD
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Kiddo Goggles 3-8 years Limited Edition Colours $45.95 NZD
Maxx Bubbles - Handheld Unicorn Bubbler

Maxx Bubbles - Handheld Unicorn Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Unicorn Bubbler $29.95 NZD
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD