15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Summer

The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

Sold Out
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Frankie Apothecary - Natural Sun Defence SPF40 Sold Out
Franjos Kitchen - Blood Orange Hydration Powder

Franjos Kitchen - Blood Orange Hydration Powder

$69.95 NZD
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Franjos Kitchen - Blood Orange Hydration Powder $69.95 NZD
Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

Sold Out
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Franjos Kitchen - Mixed Berry & Coconut Hydration Powder Sold Out
ErgoPouch - Sheeting Sleep Bag 0.3 Tog

ErgoPouch - Sheeting Sleep Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog $69.95 NZD
Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Blue Ocean / 8-24 Months Sunny / 8-24 Months
Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$15.00 NZD $29.95 NZD
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Bubba Blue - Summer Swaddle Blanket $15.00 NZD $29.95 NZD
Blue Grey Pink Unicorn Pink White
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

Sold Out
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NUK - Fresh Foods Mini Ice Lollies Sold Out
Olive love to dream swaddle
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $54.95 NZD
Light Blue / Newborn Light Pink / Newborn Olive / Newborn
Sale
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

$59.95 NZD $69.95 NZD
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ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog $59.95 NZD $69.95 NZD
Sunny / 3-12 Months Blue Ocean / 3-12 Months
Sale
insulated-flip-top-1l-bottle-melon-mist
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$49.95 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $49.95 NZD $69.95 NZD
Melon Mist Pool Side
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Lemon Twist Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
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B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks
Banz Carewear - Protective Earmuffs for 2-10Y+

Banz Carewear - Protective Earmuffs for 2-10Y+

$54.95 NZD
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Banz Carewear - Protective Earmuffs for 2-10Y+ $54.95 NZD
Grey Pink Blue Aqua Black
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Charlotte Cawthorne / 2-5 Years Vespa Tour / Under 2 Years
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$35.00 NZD $55.99 NZD
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Bubba Blue - Air Light Weight Sleep Bag $35.00 NZD $55.99 NZD
White / 3-12 Months Petit Elephant / 3-12 Months Unicorn Pink / 3-12 Months Grey / 3-12 Months
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $42.95 NZD
Finley / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$39.95 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $39.95 NZD $65.99 NZD
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$34.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $34.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Quut - Ballo Bucket

Quut - Ballo Bucket

$29.95 NZD
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Quut - Ballo Bucket $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
SnoozeShade Original sun and sleep shade with steel grey trim fitted to a pushchair, providing UPF 50+ sun protection and a dark, breathable sleep space for baby.
SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

$49.95 NZD
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SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim $49.95 NZD
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$14.95 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $14.95 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$25.00 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $25.00 NZD $39.95 NZD
Alice / 3-6 Months (42-46cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 0-3 Months (38-42cm) Freya / 1-3 Years (50-54cm) Faith / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Sammy / 0-3 Months (38-42cm)
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
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SnoozeShade - Plus Deluxe $79.95 NZD
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

$18.95 NZD
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Quut - 3 Piece Cuppi Shovel with Ball $18.95 NZD
Blue Yellow
Sale
Bibado - Coverall Bib with Short Sleeves - CLEARANCE

Bibado - Coverall Bib with Short Sleeves - CLEARANCE

$25.00 NZD $39.95 NZD
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Bibado - Coverall Bib with Short Sleeves - CLEARANCE $25.00 NZD $39.95 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Sale
Little Unicorn - Outdoor Picnic Blanket

Little Unicorn - Outdoor Picnic Blanket

$89.95 NZD $119.95 NZD
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Little Unicorn - Outdoor Picnic Blanket $89.95 NZD $119.95 NZD
5' x 7' (1.52m x 2.13m) / Navy Plaid
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $63.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $63.95 NZD
Kirov Snow Leopard Kalyan Brown Leopard
Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

$69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$26.99 NZD
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Quut - Pira Pyramid Builder $26.99 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$9.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $9.95 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$20.00 NZD $44.95 NZD
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Bubba Blue - Swaddle Suit Light Weight Air $20.00 NZD $44.95 NZD
Grey White
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$17.95 NZD
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Quut - Ringo Pentanque $17.95 NZD
Sale
Blue watering containier with light blue accents on a white background
Quut - Cana Can Watering Can

Quut - Cana Can Watering Can

$25.00 NZD $34.95 NZD
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Quut - Cana Can Watering Can $25.00 NZD $34.95 NZD
Small (0.5L) / Banana Pink Small (0.5L) / Banana Blue Large (1L) / Ocean Blue Large (1L) / Cherry
Easyblinds - Blackout Blinds Soft Fabric Backing

Easyblinds - Blackout Blinds Soft Fabric Backing

from $84.95 NZD
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Easyblinds - Blackout Blinds Soft Fabric Backing from $84.95 NZD
Black / 1.5m x 1.35m / Home White / 1.3m x 1.35m / Home Creamy / 1.5m x 1.35m / Home
Sale
Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

$45.00 NZD $69.95 NZD
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Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE $45.00 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Some Bunny Loves You / 6-12 Months Chickadees / 6-12 Months
Sale
Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

$45.00 NZD $69.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE $45.00 NZD $69.99 NZD
Chickadees / 6-12 months Fallen Leaves / 6-12 months Geo Jumble / 6-12 months Some Bunny Loves Me / 6-12 months
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$39.99 NZD $69.95 NZD
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Little Unicorn - Cotton Muslin Sleep Bag $39.99 NZD $69.95 NZD
Tropical Leaf / Medium Dino Friends / Medium Watercolour Rose / Large Forest Friends / Medium
Sale
Charlie Banana - Reusable Swim Diaper

Charlie Banana - Reusable Swim Diaper

$8.95 NZD $19.90 NZD
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Charlie Banana - Reusable Swim Diaper $8.95 NZD $19.90 NZD
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$25.40 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $25.40 NZD
Pea Green Blush Apricot Banana
Sale
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$22.95 NZD $29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $22.95 NZD $29.95 NZD
Rose Vine
Sale
Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

$22.00 NZD $41.95 NZD
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Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat $22.00 NZD $41.95 NZD
Rosa / 0-3 Months (38-42cm) Maize / 0-3 Months (38-42cm)
Sale
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

$49.99 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog $49.99 NZD $84.95 NZD
Grey / 12-24 Months
Sold Out
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

Sold Out
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Love to Dream - Sleeping Bag 0.2 Tog Sold Out
Pink / 18-36 Months
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$49.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $49.95 NZD $69.95 NZD
Wildflower Rose Manuka Plum Manuka
Sale
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

$19.99 NZD $34.95 NZD
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Little Unicorn -Deluxe Muslin Swaddle $19.99 NZD $34.95 NZD
Spruce Deluxe Charcoal Deluxe