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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Starting Solids

It can be hard to navigate starting solids for your little one. Here's a collection of items to help navigate a hard but important mile stone in your wee-ones life.
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
The Haakaa Silicone Feeding Spoon Attachment makes mealtime mess-free, gently dispensing baby food from pouches with a squeeze.
Haakaa - Silicone Pouch with Feeding Spoon

Haakaa - Silicone Pouch with Feeding Spoon

$21.95 NZD
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Haakaa - Silicone Pouch with Feeding Spoon $21.95 NZD
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$29.99 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $29.99 NZD $44.95 NZD
Pink Jelly
Boon - Groove Drying Rack

Boon - Groove Drying Rack

$52.00 NZD
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Boon - Groove Drying Rack $52.00 NZD
Petite Eats - First Tastes Feeder

Petite Eats - First Tastes Feeder

$24.95 NZD
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Petite Eats - First Tastes Feeder $24.95 NZD
Petite Fern Breeze Sand Petal
Petite Eats - Freezer Tray

Petite Eats - Freezer Tray

$14.95 NZD
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Petite Eats - Freezer Tray $14.95 NZD
Petal Sand Breeze Petite Fern
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose
Silicone-Baby-Spoons-Fern
Petite Eats - Silicone Baby Spoons

Petite Eats - Silicone Baby Spoons

$19.95 NZD
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Petite Eats - Silicone Baby Spoons $19.95 NZD
Breeze Petal Sage Sand
milton-surface-spray
Milton - Antibacterial Surface Spray 500ml

Milton - Antibacterial Surface Spray 500ml

$9.95 NZD
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Milton - Antibacterial Surface Spray 500ml $9.95 NZD
Sale
Bibado- Attachable Cutlery - CLEARANCE

Bibado- Attachable Cutlery - CLEARANCE

$8.50 NZD $22.00 NZD
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Bibado- Attachable Cutlery - CLEARANCE $8.50 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Sale
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$17.99 NZD $28.95 NZD
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Mushie - Set of 2 Kids Cups $17.99 NZD $28.95 NZD
Smoke Caramel
Sale
A pink bamboo children's cup with a silicone lid and a red straw, decorated with strawberry patterns and fairies the brand name 'Chai Baby' displayed on the front.
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$21.95 NZD $24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $21.95 NZD $24.95 NZD
Dangerous Dino Butterfly Balloon Pink Fairy Chai Baby Space Emergency Services
Sale
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$22.99 NZD $29.95 NZD
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Petite Eats - Full Metal Cutlery Set $22.99 NZD $29.95 NZD
Romee
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$26.95 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $26.95 NZD
Pea Green Blush Apricot Banana
Sale
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$29.99 NZD $39.95 NZD
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Mushie - Silicone Suction Plate $29.99 NZD $39.95 NZD
Stone Dried Thyme
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$12.95 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $12.95 NZD $24.95 NZD
Sale
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$17.99 NZD $25.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $17.99 NZD $25.95 NZD
Clay Pink Tangerine Marble
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
The 130ml Haakaa Silicone Yummy Pouch is a reusable, leakproof, on-the-go food pouch, perfect for baby food, purees, and snacks.
Haakaa - Silicone Yummy Pouch

Haakaa - Silicone Yummy Pouch

from $22.95 NZD
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Haakaa - Silicone Yummy Pouch from $22.95 NZD
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$9.99 NZD $19.95 NZD
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Bibado - Double Dribble Bib - CLEARANCE $9.99 NZD $19.95 NZD
A 5mm Subo straw that allows for thinner foods like purees and yogurt to go through the opening.
Subo Straw - Clear

Subo Straw - Clear

from $6.95 NZD
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Subo Straw - Clear from $6.95 NZD
Sale
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$19.99 NZD $29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $19.99 NZD $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand
Sale
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$21.95 NZD $26.95 NZD
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Chai Baby - Kids Cup $21.95 NZD $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Dangerous Dino Emergency Services
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$32.95 NZD
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Constructive Eating - Fairy Garden Plate $32.95 NZD
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

$9.99 NZD
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Constructive Eating - Fairy Garden Placemat $9.99 NZD
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$32.95 NZD
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Constructive Eating - Dinosaur Plate $32.95 NZD
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.99 NZD
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Constructive Eating - Dinosaur Placemat $9.99 NZD
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Dinosaur 3 Piece Cutlery Package $26.95 NZD
Constructive Eating - Construction Placemat

Constructive Eating - Construction Placemat

$9.99 NZD
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Constructive Eating - Construction Placemat $9.99 NZD
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$16.95 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $16.95 NZD $26.95 NZD
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Haakaa - Silicone Feeding Spoon Dispensing Bottle

Haakaa - Silicone Feeding Spoon Dispensing Bottle

from $34.95 NZD
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Haakaa - Silicone Feeding Spoon Dispensing Bottle from $34.95 NZD
160ml / Grey 160ml / Peach
Pink and blue textured spoon shared as dinosaur on a white background
Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils $9.95 NZD
B.Box - 2 in 1 Suction Plate

B.Box - 2 in 1 Suction Plate

$17.99 NZD
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B.Box - 2 in 1 Suction Plate $17.99 NZD