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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Starting Solids

It can be hard to navigate starting solids for your little one. Here's a collection of items to help navigate a hard but important mile stone in your wee-ones life.
B.Box - Tritan Drink Bottle 450mls

B.Box - Tritan Drink Bottle 450mls

from $32.95 NZD
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B.Box - Tritan Drink Bottle 450mls from $32.95 NZD
Bingo Bluey Spearmint Emerald Forest Lilac Pop Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Lemon Sherbet
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lemon Twist Chill Out Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$49.95 NZD
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B.Box - Insulated Food Jar $49.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$29.95 NZD
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Constructive Eating - Construction Plate $29.95 NZD
Constructive Eating - Construction 3 Piece Cutlery Package

Constructive Eating - Construction 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Construction 3 Piece Cutlery Package $24.95 NZD
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Ocean Blush Sage
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.95 NZD
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Doddl - Toddler Cutlery Case $19.95 NZD
b.box silicone spout cup latte
B.Box - Silicone Spout Cup

B.Box - Silicone Spout Cup

$26.95 NZD
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B.Box - Silicone Spout Cup $26.95 NZD
Latte Blush Ocean Sage
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
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B.Box - Mini Lunch Box from $32.95 NZD
The Little Mermaid Spider-Man Blush Crush Spearmint Chill Out B.Box Midnight Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Bluey
B.Box - Snack Box

B.Box - Snack Box

from $22.95 NZD
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B.Box - Snack Box from $22.95 NZD
Batman Bluey Spider-Man The Little Mermaid Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate Looney Tunes
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
The Haakaa Silicone Feeding Spoon Attachment makes mealtime mess-free, gently dispensing baby food from pouches with a squeeze.
Haakaa - Silicone Pouch with Feeding Spoon

Haakaa - Silicone Pouch with Feeding Spoon

$21.95 NZD
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Haakaa - Silicone Pouch with Feeding Spoon $21.95 NZD
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$39.95 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $39.95 NZD $44.95 NZD
Purple Jelly Pink Jelly Green Jelly
Bumkins - Splat Mats

Bumkins - Splat Mats

$32.95 NZD
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Bumkins - Splat Mats $32.95 NZD
Dinosaurs Jungle Wander Grey Chevron Camp Gear Cacti Feathers
Sale
Bumkins - Little Dippers

Bumkins - Little Dippers

$15.00 NZD $26.95 NZD
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Bumkins - Little Dippers $15.00 NZD $26.95 NZD
Grey Red Pink Blue
Boon - Groove Drying Rack

Boon - Groove Drying Rack

$52.00 NZD
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Boon - Groove Drying Rack $52.00 NZD
Petite Eats - First Tastes Feeder

Petite Eats - First Tastes Feeder

$24.95 NZD
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Petite Eats - First Tastes Feeder $24.95 NZD
Petal Breeze Sand Petite Fern
Petite Eats - Freezer Tray

Petite Eats - Freezer Tray

$14.95 NZD
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Petite Eats - Freezer Tray $14.95 NZD
Petal Breeze Sand Petite Fern
Zazi - Suction Dippy Chick

Zazi - Suction Dippy Chick

$11.95 NZD
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Zazi - Suction Dippy Chick $11.95 NZD
Vanilla Yolk
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose Sage Mustard
Silicone-Baby-Spoons-Fern
Petite Eats - Silicone Baby Spoons

Petite Eats - Silicone Baby Spoons

$19.95 NZD
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Petite Eats - Silicone Baby Spoons $19.95 NZD
Breeze Petal Sage Sand
milton-surface-spray
Milton - Antibacterial Surface Spray 500ml

Milton - Antibacterial Surface Spray 500ml

$9.95 NZD
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Milton - Antibacterial Surface Spray 500ml $9.95 NZD
Bibado- Attachable Cutlery

Bibado- Attachable Cutlery

$22.00 NZD
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Bibado- Attachable Cutlery $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$28.95 NZD
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Mushie - Set of 2 Kids Cups $28.95 NZD
Blush Smoke Woodchuck Mustard Caramel
Mushie - Square Dinnerware Set of 2

Mushie - Square Dinnerware Set of 2

$36.80 NZD
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Mushie - Square Dinnerware Set of 2 $36.80 NZD
Blush Plate Ivory Plate Sage Plate Cloud Plate
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $24.95 NZD
Strawberry and Cream Dangerous Dino Butterfly Balloon Pink Fairy Mean Machines Little Traveller Delightful Daisy Natural Daisy Silly Shark Pakihi Tahi
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$29.95 NZD
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Petite Eats - Full Metal Cutlery Set $29.95 NZD
Dawson Dusty Lilac Dusky Rose Mustard Pewter Pistachio Romee Sand Sage
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$25.40 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $25.40 NZD
Pea Green Blush Apricot Banana
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$39.95 NZD
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Mushie - Silicone Suction Plate $39.95 NZD
Blush Cambridge Blue Natural Stone Dried Thyme Cloudy Mauve
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$15.00 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $15.00 NZD $24.95 NZD
Sale
Bumkins - Silicone Bib

Bumkins - Silicone Bib

$12.00 NZD $22.95 NZD
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Bumkins - Silicone Bib $12.00 NZD $22.95 NZD
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$24.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $24.95 NZD
Clay Pink Sage Lavender Pineapple Tangerine Light Blue Marble
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
The 130ml Haakaa Silicone Yummy Pouch is a reusable, leakproof, on-the-go food pouch, perfect for baby food, purees, and snacks.
Haakaa - Silicone Yummy Pouch

Haakaa - Silicone Yummy Pouch

from $19.95 NZD
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Haakaa - Silicone Yummy Pouch from $19.95 NZD
Sale
Bibado - Double Dribble Bib

Bibado - Double Dribble Bib

$10.00 NZD $19.95 NZD
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Bibado - Double Dribble Bib $10.00 NZD $19.95 NZD
A 5mm Subo straw that allows for thinner foods like purees and yogurt to go through the opening.
Subo Straw - Clear

Subo Straw - Clear

from $6.95 NZD
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Subo Straw - Clear from $6.95 NZD
Bumkins - Silicone Flat Reusable Bags 2pk

Bumkins - Silicone Flat Reusable Bags 2pk

$39.95 NZD
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Bumkins - Silicone Flat Reusable Bags 2pk $39.95 NZD
Pink Lavender Blue Green
Petite Eats - Metal Big Kids Cutlery Set

Petite Eats - Metal Big Kids Cutlery Set

$24.95 NZD
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Petite Eats - Metal Big Kids Cutlery Set $24.95 NZD
Pewter Sand Sage Dusty Lilac
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand Dried Thyme Natural SeaGreen
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
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Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Blush Vanilla
Sale
Skip Hop - Table Ready Mealtime Set

Skip Hop - Table Ready Mealtime Set

$25.00 NZD $39.95 NZD
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Skip Hop - Table Ready Mealtime Set $25.00 NZD $39.95 NZD
Bumkins - Super Suction Silicone Grip Dish with Lid

Bumkins - Super Suction Silicone Grip Dish with Lid

$36.95 NZD
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Bumkins - Super Suction Silicone Grip Dish with Lid $36.95 NZD
Blue Lavender Grey
Bumkins - Waterproof Sleeved Bib

Bumkins - Waterproof Sleeved Bib

$19.95 NZD
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Bumkins - Waterproof Sleeved Bib $19.95 NZD
Wildlife Grounded Jungle Dinosaurs Floral Llamas Unicorn Wander
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$26.95 NZD
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Chai Baby - Kids Cup $26.95 NZD
Fabulous Fairy Strawberry and Cream Delightful Daisy Butterfly Balloon Dangerous Dino Mean Machines
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$29.95 NZD
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Constructive Eating - Fairy Garden Plate $29.95 NZD
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD