CHECK OUT OUR CLEARANCE UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

CHECK OUT OUR CLEARANCE UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Spring

Sale
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$79.95 NZD $99.95 NZD
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Love to Dream - Sleep Suit 1.0 Tog $79.95 NZD $99.95 NZD
White / 6-12 Months
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

$30.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton $30.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Sale
Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

$19.99 NZD $41.95 NZD
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Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat $19.99 NZD $41.95 NZD
Maize / 0-3 Months (38-42cm)
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$39.99 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $39.99 NZD $69.95 NZD
Wildflower Rose Manuka Plum Manuka
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

$69.95 NZD
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Franjos Kitchen - Mixed Berry & Coconut Hydration Powder $69.95 NZD
SnoozeShade Original sun and sleep shade with steel grey trim fitted to a pushchair, providing UPF 50+ sun protection and a dark, breathable sleep space for baby.
SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

$49.95 NZD
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SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim $49.95 NZD
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$19.99 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $19.99 NZD $39.95 NZD
Alice / 6-12 Months (46-50cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 3-6 Months (42-46cm) Gwen / 3-6 Months (42-46cm) Sammy / 3-6 Months (42-46cm) Faith / 3-6 Months (42-46cm)
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
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SnoozeShade - Plus Deluxe $79.95 NZD
Sale
Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

$20.00 NZD $39.99 NZD
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Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE $20.00 NZD $39.99 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Sale
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

$19.99 NZD $34.95 NZD
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Little Unicorn -Deluxe Muslin Swaddle $19.99 NZD $34.95 NZD
Spruce Deluxe
Banz Carewear - Protective Case for Earmuffs - Under 2Y

Banz Carewear - Protective Case for Earmuffs - Under 2Y

$19.99 NZD
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Banz Carewear - Protective Case for Earmuffs - Under 2Y $19.99 NZD
Black
Love To Dream - Swaddle Up 1.0 Tog Hip Harness

Love To Dream - Swaddle Up 1.0 Tog Hip Harness

$69.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Hip Harness $69.95 NZD
Love To Dream - Swaddle Up 1.0 Tog Bamboo

Love To Dream - Swaddle Up 1.0 Tog Bamboo

$64.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Bamboo $64.95 NZD
Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

$69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months Some Bunny Loves You / 0-3 Months
Sale
Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

$69.95 NZD $89.95 NZD
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Love To Dream - Swaddle Up Transitional Suit 1.0 Tog $69.95 NZD $89.95 NZD
Sale
Babu - Organic Rainbow Cotton Hat | 3-6M

Babu - Organic Rainbow Cotton Hat | 3-6M

$7.99 NZD $16.50 NZD
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Babu - Organic Rainbow Cotton Hat | 3-6M $7.99 NZD $16.50 NZD
Rainbow Blush
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$19.99 NZD $44.95 NZD
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Bubba Blue - Swaddle Suit Light Weight Air $19.99 NZD $44.95 NZD
Grey White
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $94.95 NZD
B.BoxSpoutCupBlush
B.Box - Spout Cup

B.Box - Spout Cup

$16.95 NZD
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B.Box - Spout Cup $16.95 NZD
Blush Ocean Sage
Sale
Plum - Swaddle Suit 1.0 Tog

Plum - Swaddle Suit 1.0 Tog

$25.00 NZD $49.90 NZD
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Plum - Swaddle Suit 1.0 Tog $25.00 NZD $49.90 NZD
Small / Giraffe Blue
Sale
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$49.95 NZD $59.95 NZD
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Buki Baby - Club Shades (2-5Y) $49.95 NZD $59.95 NZD
Black Green Pink Brown
Sale
Little Unicorn Cotton Muslin Baby Blanket

Little Unicorn Cotton Muslin Baby Blanket

$49.95 NZD $64.95 NZD
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Little Unicorn Cotton Muslin Baby Blanket $49.95 NZD $64.95 NZD
Forest Friends Woof
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$25.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $25.95 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm)
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

from $34.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) from $34.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$71.96 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $71.96 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months Honey Bee / 8-24 Months
Sale
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

$47.96 NZD $59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance $47.96 NZD $59.95 NZD
Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$65.21 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $65.21 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Sale
Crywolf - Everywhere Zip Up Towel

Crywolf - Everywhere Zip Up Towel

$59.99 NZD $79.95 NZD
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Crywolf - Everywhere Zip Up Towel $59.99 NZD $79.95 NZD
Pink Navy
Sale
Crywolf - Long Sleeve Swimsuit

Crywolf - Long Sleeve Swimsuit

$49.99 NZD $69.95 NZD
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Crywolf - Long Sleeve Swimsuit $49.99 NZD $69.95 NZD
Berry Garden / 1 Years Pop Colourblock / 1 Years Sky Blue Stripe / 1 Years Strawberry Splash / 1 Years
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Brown linen cap with silk lining worn by a person, on a plain background
Bedhead - Silk Lined Hats

Bedhead - Silk Lined Hats

$59.95 NZD
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Bedhead - Silk Lined Hats $59.95 NZD
Ebony Espresso Sage Flax