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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby Shower

Can't Decide what gift to bring to a Baby Shower?

Here's some perfect options!

Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

from $59.99 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder from $59.99 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
A baby sleep aid device called ZED, which mimics a car journey sending gentle vibrations through the babies mattress sending babies and children into a deep sleep.
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Viva La Vulva - Breasties Hot/Cold Therapy Packs

Viva La Vulva - Breasties Hot/Cold Therapy Packs

$34.95 NZD
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Viva La Vulva - Breasties Hot/Cold Therapy Packs $34.95 NZD
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
Milton - Anti-Bacterial Tablets

Milton - Anti-Bacterial Tablets

$14.95 NZD
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Milton - Anti-Bacterial Tablets $14.95 NZD
Sale
NUK for Nature Silicone Soother Twin Pack

NUK for Nature Silicone Soother Twin Pack

$18.95 NZD $20.95 NZD
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NUK for Nature Silicone Soother Twin Pack $18.95 NZD $20.95 NZD
Cream / 0-6 Months Olive / 0-6 Months Rust / 0-6 Months
3 dotty the dino teethers in the colours fawn, mist and blush.
Bibado - Dotty The Dinosaur Teether

Bibado - Dotty The Dinosaur Teether

$24.95 NZD
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Bibado - Dotty The Dinosaur Teether $24.95 NZD
Baby file, clippers and scissors that are ergonomically designed ensuring your babies safety.
LUMA - Baby Manicure Set

LUMA - Baby Manicure Set

$26.95 NZD
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LUMA - Baby Manicure Set $26.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
Sale
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$29.95 NZD $49.95 NZD
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Rockit - Wooshh Sound Soother $29.95 NZD $49.95 NZD
Sold Out
Tulio - Night Lights

Tulio - Night Lights

Sold Out
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Tulio - Night Lights Sold Out
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Black Charcoal Boba Posy Boba Bloom Navy Grey
Q Life - Pain Ease Drops

Q Life - Pain Ease Drops

$34.95 NZD
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Q Life - Pain Ease Drops $34.95 NZD
Sale
Mushie Baby Carrier Wrap

Mushie Baby Carrier Wrap

$79.99 NZD $159.95 NZD
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Mushie Baby Carrier Wrap $79.99 NZD $159.95 NZD
Cedar Tradewinds Roman Green Grey Melange Blush
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$8.99 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $8.99 NZD $29.95 NZD
Marigold
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Black Soft Lilac Oat Sunshine Sage Pink Hummingbird Pink Ditzy Moss Check Sky Check
The NUK First Choice+ Perfect Start Set comes with Temperature Control. It includes baby bottles, silicone teats, Genius soother, bottle brush, and leakproof screw top.
NUK - First Choice Plus Perfect Start Set

NUK - First Choice Plus Perfect Start Set

$79.95 NZD
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NUK - First Choice Plus Perfect Start Set $79.95 NZD
Baby wrapped in a beige swaddle on a light gray background
Miracle Blanket Swaddle - Miracle Baby

Miracle Blanket Swaddle - Miracle Baby

$44.95 NZD
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Miracle Blanket Swaddle - Miracle Baby $44.95 NZD
Petal Cloud Sage Sky Grey Marle
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$34.99 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $34.99 NZD $69.95 NZD
Wildflower Rose Manuka
Sale
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$22.95 NZD $29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $22.95 NZD $29.95 NZD
Rose Vine
Mod & Tod - Bassinet Sheet & Change Mat Cover

Mod & Tod - Bassinet Sheet & Change Mat Cover

$29.95 NZD
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Mod & Tod - Bassinet Sheet & Change Mat Cover $29.95 NZD
Isla Starlit Earthy Sage Galaxy Quest Savanna
Sold Out
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

Sold Out
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Little Unicorn -Deluxe Muslin Swaddle Sold Out
Spruce Deluxe
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $23.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $23.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$119.95 NZD $189.00 NZD
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Bunnie Caddie - Bunnie Bag $119.95 NZD $189.00 NZD
Charcoal Clay
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Sale
Gummee - 'Anti Scratch' Teething Mitts, 0-3M

Gummee - 'Anti Scratch' Teething Mitts, 0-3M

$19.99 NZD $25.00 NZD
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Gummee - 'Anti Scratch' Teething Mitts, 0-3M $19.99 NZD $25.00 NZD
Sale
Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

$10.00 NZD $19.95 NZD
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Baby Nails - The Thumble Wearable Baby Nail File 0-6 months $10.00 NZD $19.95 NZD
Sold Out
Viva La Vulva - Healing Spray Kit

Viva La Vulva - Healing Spray Kit

Sold Out
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Viva La Vulva - Healing Spray Kit Sold Out
Sale
Jellystone - Triblox

Jellystone - Triblox

$29.99 NZD $49.95 NZD
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Jellystone - Triblox $29.99 NZD $49.95 NZD
Rainbow Jelly Pastel Earth
Sale
Isoki - Kingston Duffel Bag

Isoki - Kingston Duffel Bag

$69.99 NZD $109.95 NZD
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Isoki - Kingston Duffel Bag $69.99 NZD $109.95 NZD
Nylon Black
Boon - Drying Lawn

Boon - Drying Lawn

$59.95 NZD
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Boon - Drying Lawn $59.95 NZD
Sale
Fabelab - Animal Rattles

Fabelab - Animal Rattles

$5.99 NZD $26.95 NZD
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Fabelab - Animal Rattles $5.99 NZD $26.95 NZD
Bear Honey
Growbright - Airnest Nursing Pillow

Growbright - Airnest Nursing Pillow

$159.00 NZD
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Growbright - Airnest Nursing Pillow $159.00 NZD
The baby view mirror attached to the back the back seat showing the baby in the reflection. The point of view from what the parent would be seeing.
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$34.95 NZD
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Two Nomads- Baby View Mirror $34.95 NZD
Plum - Swaddle Suit 2.5 Tog

Plum - Swaddle Suit 2.5 Tog

from $39.95 NZD
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Plum - Swaddle Suit 2.5 Tog from $39.95 NZD
Small / Giraffe Blue Small / Zebra Grey
Babyfirst - Halo Foam Mattress Bassinet

Babyfirst - Halo Foam Mattress Bassinet

$41.99 NZD
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Babyfirst - Halo Foam Mattress Bassinet $41.99 NZD
A fitted white cotton sheet made to fit an hourglass bassinet shape.
Babyfirst - Halo Bassinet Fitted White Sheet

Babyfirst - Halo Bassinet Fitted White Sheet

$21.99 NZD
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Babyfirst - Halo Bassinet Fitted White Sheet $21.99 NZD
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

$29.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton $29.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Sale
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$19.95 NZD $29.95 NZD
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Ryco - Delux Change Mat with Pockets $19.95 NZD $29.95 NZD
Grey
Baby_ChildSleepEssentialOilPackage
Absolute Essential - Baby & Child Sleep Essential Oil Package

Absolute Essential - Baby & Child Sleep Essential Oil Package

$89.95 NZD
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Absolute Essential - Baby & Child Sleep Essential Oil Package $89.95 NZD