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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby Shower

Can't Decide what gift to bring to a Baby Shower?

Here's some perfect options!

Milton - Anti-Bacterial Tablets

Milton - Anti-Bacterial Tablets

$14.95 NZD
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Milton - Anti-Bacterial Tablets $14.95 NZD
Sale
NUK for Nature Silicone Soother Twin Pack

NUK for Nature Silicone Soother Twin Pack

$18.95 NZD $20.95 NZD
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NUK for Nature Silicone Soother Twin Pack $18.95 NZD $20.95 NZD
Olive / 0-6 Months Rust / 0-6 Months
3 dotty the dino teethers in the colours fawn, mist and blush.
Bibado - Dotty The Dinosaur Teether

Bibado - Dotty The Dinosaur Teether

$24.95 NZD
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Bibado - Dotty The Dinosaur Teether $24.95 NZD
Baby file, clippers and scissors that are ergonomically designed ensuring your babies safety.
LUMA - Baby Manicure Set

LUMA - Baby Manicure Set

$26.95 NZD
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LUMA - Baby Manicure Set $26.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Black Charcoal Boba Posy Boba Bloom Navy Grey
Q Life - Pain Ease Drops

Q Life - Pain Ease Drops

$34.95 NZD
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Q Life - Pain Ease Drops $34.95 NZD
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Soft Lilac Oat Sunshine Sage Pink Hummingbird Pink Ditzy Moss Check Sky Check Velveteen Rabbit Bows
The NUK First Choice+ Perfect Start Set comes with Temperature Control. It includes baby bottles, silicone teats, Genius soother, bottle brush, and leakproof screw top.
NUK - First Choice Plus Perfect Start Set

NUK - First Choice Plus Perfect Start Set

$79.95 NZD
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NUK - First Choice Plus Perfect Start Set $79.95 NZD
Baby wrapped in a beige swaddle on a light gray background
Miracle Blanket Swaddle - Miracle Baby

Miracle Blanket Swaddle - Miracle Baby

$44.95 NZD
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Miracle Blanket Swaddle - Miracle Baby $44.95 NZD
Petal Cloud Sage Sky Grey Marle
Sale
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$16.99 NZD $29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $16.99 NZD $29.95 NZD
Rose Vine
Mod & Tod - Bassinet Sheet & Change Mat Cover

Mod & Tod - Bassinet Sheet & Change Mat Cover

$29.95 NZD
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Mod & Tod - Bassinet Sheet & Change Mat Cover $29.95 NZD
Isla Starlit Earthy Sage Galaxy Quest Savanna
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $23.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $23.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$119.95 NZD $189.00 NZD
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Bunnie Caddie - Bunnie Bag $119.95 NZD $189.00 NZD
Charcoal Clay
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Sale
Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

$9.99 NZD $19.95 NZD
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Baby Nails - The Thumble Wearable Baby Nail File 0-6 months $9.99 NZD $19.95 NZD
Sale
Isoki - Kingston Duffel Bag

Isoki - Kingston Duffel Bag

$64.99 NZD $109.95 NZD
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Isoki - Kingston Duffel Bag $64.99 NZD $109.95 NZD
Nylon Black
Sale
Boon - Drying Lawn

Boon - Drying Lawn

$49.95 NZD $59.95 NZD
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Boon - Drying Lawn $49.95 NZD $59.95 NZD
Growbright - Airnest Nursing Pillow

Growbright - Airnest Nursing Pillow

$159.00 NZD
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Growbright - Airnest Nursing Pillow $159.00 NZD
The baby view mirror attached to the back the back seat showing the baby in the reflection. The point of view from what the parent would be seeing.
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$34.95 NZD
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Two Nomads- Baby View Mirror $34.95 NZD
Babyfirst - Halo Foam Mattress Bassinet

Babyfirst - Halo Foam Mattress Bassinet

$41.99 NZD
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Babyfirst - Halo Foam Mattress Bassinet $41.99 NZD
A fitted white cotton sheet made to fit an hourglass bassinet shape.
Babyfirst - Halo Bassinet Fitted White Sheet

Babyfirst - Halo Bassinet Fitted White Sheet

$21.99 NZD
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Babyfirst - Halo Bassinet Fitted White Sheet $21.99 NZD
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton - HALF PRICE

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton - HALF PRICE

$25.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton - HALF PRICE $25.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Baby_ChildSleepEssentialOilPackage
Absolute Essential - Baby & Child Sleep Essential Oil Package

Absolute Essential - Baby & Child Sleep Essential Oil Package

$89.95 NZD
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Absolute Essential - Baby & Child Sleep Essential Oil Package $89.95 NZD
labour-support-essential-oil-blend
Absolute Essential - Labour Support Oil 5ml

Absolute Essential - Labour Support Oil 5ml

$29.95 NZD
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Absolute Essential - Labour Support Oil 5ml $29.95 NZD
Absolute Essential - Calm Birth Oil 5ml

Absolute Essential - Calm Birth Oil 5ml

$25.95 NZD
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Absolute Essential - Calm Birth Oil 5ml $25.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $89.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $89.95 NZD
Sale
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$15.99 NZD $29.95 NZD
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Jellystone - Colour Wheel $15.99 NZD $29.95 NZD
John Deere - Farm to Table Journey Sensory Book

John Deere - Farm to Table Journey Sensory Book

$35.00 NZD
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John Deere - Farm to Table Journey Sensory Book $35.00 NZD
Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Colorful diamond patterned bag on a white background
Nestling - Double Pocket Wet Bag

Nestling - Double Pocket Wet Bag

$17.95 NZD
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Nestling - Double Pocket Wet Bag $17.95 NZD
Bows Neon Diamonds Garden Road Works Safari Sage Rabbit
Sale
Beige woven baby crib with divided sections on a white background
Cleva Mama - Changing Caddy Organiser

Cleva Mama - Changing Caddy Organiser

$54.95 NZD $63.00 NZD
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Cleva Mama - Changing Caddy Organiser $54.95 NZD $63.00 NZD
Fluffy grey plush bunny with a heart on a white background, branded as Lulla Bunny.
Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion

Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion

$119.95 NZD
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Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion $119.95 NZD
Stack of three fabric swatches with colorful patterns on a white background
Toddy Towel - Baby, Toddler & Kids Towels

Toddy Towel - Baby, Toddler & Kids Towels

from $49.95 NZD
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Toddy Towel - Baby, Toddler & Kids Towels from $49.95 NZD
Baby - 0 - 2 Years / Sage Baby - 0 - 2 Years / Little Veges Baby - 0 - 2 Years / White Baby - 0 - 2 Years / Salmon Toddler - 18m - 4 Years / Under the Sea Toddler - 18m - 4 Years / Cheeky Bananas Toddler - 18m - 4 Years / Ice Cream Toddler - 18m - 4 Years / Strawberries Kids - 5 - 8 Years / Blueberry
Silicone pump with teal handle and packaging displaying 'boon TROVE' branding.
Boon - TROVE™ Silicone Breast Pump

Boon - TROVE™ Silicone Breast Pump

Sold Out
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Boon - TROVE™ Silicone Breast Pump Sold Out
Boon Trove breast pump packaging with pump and accessories on a white background
Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

$59.99 NZD
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Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch $59.99 NZD
Sale
Cleva Mama - ClevaBath® The Baby Sink Bath
Cleva Mama - ClevaBath® The Baby Sink Bath

Cleva Mama - ClevaBath® The Baby Sink Bath

$119.95 NZD $129.99 NZD
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Cleva Mama - ClevaBath® The Baby Sink Bath $119.95 NZD $129.99 NZD
Boba Buddy

Boba Buddy

$129.00 NZD
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Boba Buddy $129.00 NZD
Brown Cord Boba Oat Houndstooth Black Grey
Green baby sleeping bag swaddle with a visible brand label on a white background
Woolbabe - Organic Cotton/Merino Fitted Zip Swaddle

Woolbabe - Organic Cotton/Merino Fitted Zip Swaddle

$59.99 NZD
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Woolbabe - Organic Cotton/Merino Fitted Zip Swaddle $59.99 NZD
Dusk Marl Flax Marl Pebble Marl Tide Marl Natural Marl
Green socks with white patterns on a white background
Mosey - Crew Wool Baby Socks

Mosey - Crew Wool Baby Socks

$16.99 NZD
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Mosey - Crew Wool Baby Socks $16.99 NZD
Rook / 0-6 Months Night / 0-6 Months Plum / 0-6 Months Pixel / 0-6 Months