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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby Shower

Can't Decide what gift to bring to a Baby Shower?

Here's some perfect options!

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Pink Daisies / 0-3 Months Green Willow / 0-3 Months Dragonflies / 0-3 Months Grey Marle / 0-3 Months Sweet Orchard / 0-3 Months Fruit Salad / 3-6 Months Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Sunny / 0-3 Months Blue Ocean / 6-12 Months Oatmeal Marle / 0-3 Months
A 1.5 tog swaddle for babies. Designed to keep arms in or out.
Love To Dream - Swaddle Up All Seasons 1.5 Tog

Love To Dream - Swaddle Up All Seasons 1.5 Tog

$64.95 NZD
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Love To Dream - Swaddle Up All Seasons 1.5 Tog $64.95 NZD
White / Newborn (2.2-3.8kgs) Beige / Newborn (2.2-3.8kgs)
easynight blackout blinds home version, ideal for babies rooms and shift workers especially in daylight savings. Blocks out unwanted light creating complete darkness. No gaps
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $79.95 NZD
Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

$4.00 NZD
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Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package $4.00 NZD
reusable-baby-wipes-natural-aqua-trim
Bumkins- Reusable Baby Wipes

Bumkins- Reusable Baby Wipes

$15.95 NZD
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Bumkins- Reusable Baby Wipes $15.95 NZD
LatchLight is a sleep-friendly wearable nightlight for easy, hands-free nighttime feedings, ensuring proper latch and minimal disruption.
LatchLight - Sleep Friendly Wearable Nightlight

LatchLight - Sleep Friendly Wearable Nightlight

$64.95 NZD
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LatchLight - Sleep Friendly Wearable Nightlight $64.95 NZD
A grey bath thermometer for babies and kids to measure the water before getting in.
NUK - Bath Thermometer

NUK - Bath Thermometer

$12.99 NZD
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NUK - Bath Thermometer $12.99 NZD
Grey Pink
Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

$89.95 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder $89.95 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Viva La Vulva - Breasties Hot/Cold Therapy Packs

Viva La Vulva - Breasties Hot/Cold Therapy Packs

$39.95 NZD
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Viva La Vulva - Breasties Hot/Cold Therapy Packs $39.95 NZD
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
Milton - Anti-Bacterial Tablets

Milton - Anti-Bacterial Tablets

Sold Out
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Milton - Anti-Bacterial Tablets Sold Out
Mushie - Space Mould Free Bath Set

Mushie - Space Mould Free Bath Set

$52.95 NZD
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Mushie - Space Mould Free Bath Set $52.95 NZD
NUK for Nature Silicone Soother Twin Pack

NUK for Nature Silicone Soother Twin Pack

$20.95 NZD
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NUK for Nature Silicone Soother Twin Pack $20.95 NZD
Cream / 0-6 Months Olive / 0-6 Months Rust / 0-6 Months
3 dotty the dino teethers in the colours fawn, mist and blush.
Bibado - Dotty The Dinosaur Teether

Bibado - Dotty The Dinosaur Teether

$24.95 NZD
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Bibado - Dotty The Dinosaur Teether $24.95 NZD
Baby file, clippers and scissors that are ergonomically designed ensuring your babies safety.
LUMA - Baby Manicure Set

LUMA - Baby Manicure Set

$26.95 NZD
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LUMA - Baby Manicure Set $26.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
Tulio - Night Lights

Tulio - Night Lights

$49.95 NZD
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Tulio - Night Lights $49.95 NZD
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Black Charcoal Boba Posy Boba Bloom Navy Grey
Q Life - Pain Ease Drops

Q Life - Pain Ease Drops

$34.95 NZD
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Q Life - Pain Ease Drops $34.95 NZD
Mushie Baby Carrier Wrap

Mushie Baby Carrier Wrap

$159.95 NZD
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Mushie Baby Carrier Wrap $159.95 NZD
Cedar Tradewinds Roman Green Grey Melange Blush
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Emerald Green Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Black Soft Lilac Oat Sunshine Sage Pink Hummingbird Pink Ditzy
The NUK First Choice+ Perfect Start Set comes with Temperature Control. It includes baby bottles, silicone teats, Genius soother, bottle brush, and leakproof screw top.
NUK - First Choice Plus Perfect Start Set

NUK - First Choice Plus Perfect Start Set

Sold Out
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NUK - First Choice Plus Perfect Start Set Sold Out
Sale
Moogoo - Baby Fast-Absorbing Lotion with Ceramides

Moogoo - Baby Fast-Absorbing Lotion with Ceramides

$12.50 NZD $24.95 NZD
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Moogoo - Baby Fast-Absorbing Lotion with Ceramides $12.50 NZD $24.95 NZD
Miracle Blanket Swaddle - Miracle Baby

Miracle Blanket Swaddle - Miracle Baby

$44.95 NZD
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Miracle Blanket Swaddle - Miracle Baby $44.95 NZD
Friendly Foxes Grey Stars Forest Owls Grey Marle Mint Natural Beige Pink Blue
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$54.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $54.95 NZD $69.95 NZD
Wildflower Rose Manuka Plum Manuka Peach Manuka
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $29.95 NZD
Rose Petal Wild Mums Rose Vine Llama Llama Grey Stripe Forest Friends
Mod & Tod - Bassinet Sheet & Change Mat Cover

Mod & Tod - Bassinet Sheet & Change Mat Cover

$29.95 NZD
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Mod & Tod - Bassinet Sheet & Change Mat Cover $29.95 NZD
Isla Starlit Earthy Sage Galaxy Quest Savanna Delilah
Sale
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

$24.95 NZD $34.95 NZD
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Little Unicorn -Deluxe Muslin Swaddle $24.95 NZD $34.95 NZD
Spruce Deluxe Charcoal Deluxe Raindrops Deluxe
Sold Out
Tommee Tippee - New Parent Essentials Set

Tommee Tippee - New Parent Essentials Set

Sold Out
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Tommee Tippee - New Parent Essentials Set Sold Out
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $22.95 NZD
Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $22.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$20.00 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $20.00 NZD $34.99 NZD
Natural Stone Grey Cloudy Mauve
measure-me-height-chart
Moose - Measure Me Height Chart

Moose - Measure Me Height Chart

$24.99 NZD
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Moose - Measure Me Height Chart $24.99 NZD
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
Sale
Hooki - Duo Pram Clip Set

Hooki - Duo Pram Clip Set

$24.95 NZD $39.95 NZD
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Hooki - Duo Pram Clip Set $24.95 NZD $39.95 NZD
Light Blue
Sale
Skip Hop - Light Up Nappy Caddy

Skip Hop - Light Up Nappy Caddy

$64.99 NZD $99.95 NZD
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Skip Hop - Light Up Nappy Caddy $64.99 NZD $99.95 NZD
Pink Grey
Bunnie Caddie - Change Mat

Bunnie Caddie - Change Mat

$55.00 NZD
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Bunnie Caddie - Change Mat $55.00 NZD
Sand Navy Khaki Charcoal Black Clay
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$159.00 NZD $189.00 NZD
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Bunnie Caddie - Bunnie Bag $159.00 NZD $189.00 NZD
Charcoal Clay Sand Black
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

$110.00 NZD
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine $110.00 NZD
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD