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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Autumn Essentials

Get your little one ready for cold autumn days with all of our baby and children's essentials.

Enjoy free NZ delivery on orders over $120. Same day click and collect at our Christchurch store. Afterpay and Zip available. 

Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$44.50 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $44.50 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Sale
Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

$9.95 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE) $9.95 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years)
Sale
Bedhead - Fleecy Winter Booties (CLEARANCE)

Bedhead - Fleecy Winter Booties (CLEARANCE)

$14.95 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties (CLEARANCE) $14.95 NZD $34.95 NZD
2-3 Years // 16cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
Sale
Baby First - Bassinet Flannelette Sheet Set

Baby First - Bassinet Flannelette Sheet Set

$24.99 NZD $32.95 NZD
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Baby First - Bassinet Flannelette Sheet Set $24.99 NZD $32.95 NZD
Sale
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$35.00 NZD $42.00 NZD
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Baby First - Cot Flannelette Sheet Set $35.00 NZD $42.00 NZD
Q Life - Feva Ease Drops

Q Life - Feva Ease Drops

$34.95 NZD
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Q Life - Feva Ease Drops $34.95 NZD
Sale
Mushie - Ribbed Baby Beanie 0-3 Months

Mushie - Ribbed Baby Beanie 0-3 Months

$14.99 NZD $29.95 NZD
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Mushie - Ribbed Baby Beanie 0-3 Months $14.99 NZD $29.95 NZD
Mustard Melange Grey Melange Cedar Blush Ivory
SiliconePenguinNasalAspirator
Haakaa - Silicone Penguin Nasal Aspirator

Haakaa - Silicone Penguin Nasal Aspirator

$22.95 NZD
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Haakaa - Silicone Penguin Nasal Aspirator $22.95 NZD
Sale
immune-care-essential-oil-blend
Absolute Essential - Immune Care 10ml - shortdated Jan 2027 ON SALE

Absolute Essential - Immune Care 10ml - shortdated Jan 2027 ON SALE

$24.99 NZD $32.95 NZD
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Absolute Essential - Immune Care 10ml - shortdated Jan 2027 ON SALE $24.99 NZD $32.95 NZD
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$52.95 NZD
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B.Box - Insulated Food Jar $52.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Blush Crush Spearmint Midnight
Sale
Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

$84.95 NZD $99.95 NZD
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Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog $84.95 NZD $99.95 NZD
Grey / Large White / Large
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$59.99 NZD $79.99 NZD
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Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

from $59.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog from $59.99 NZD
Peach Pink / 6-12 Months / Band
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog - CLEARANCE

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog - CLEARANCE

$69.99 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog - CLEARANCE $69.99 NZD $85.99 NZD
Peach Pink Cool Grey
toddler-baby-hat-bucket-girl-pink-stripe-product-front
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$42.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) $42.95 NZD
Grey Stripe / 3-6 Months (42cm) Pink Stripe / 3-6 Months (42cm) Natural Stripe / 3-6 Months (42cm)
350mL iNSULATED B.BOX BOTTLE IN LATTE
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Winnie the Pooh Bambi Lion King Latte Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake
Sale
A pink bamboo children's cup with a silicone lid and a red straw, decorated with dinosaur patterns and the brand name 'Chai Baby' displayed on the front.
Chai Baby - Babycino & Fluffy Cup - 120ml

Chai Baby - Babycino & Fluffy Cup - 120ml

$17.99 NZD $24.95 NZD
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Chai Baby - Babycino & Fluffy Cup - 120ml $17.99 NZD $24.95 NZD
Dangerous Dino Chai Baby Space Emergency Services
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$79.99 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $79.99 NZD $112.95 NZD
Berries / 3-12 Months
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Crywolf - Wet Bag

Crywolf - Wet Bag

from $19.95 NZD
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Crywolf - Wet Bag from $19.95 NZD
White dry mist humidifier with 'Crane' branding on a white background
Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

$99.95 NZD
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Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L $99.95 NZD
White humidifier with 'Crane' branding on a white background
Crane - Cool Mist Top Fill Humidifier 1.8L - White

Crane - Cool Mist Top Fill Humidifier 1.8L - White

$79.95 NZD
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Crane - Cool Mist Top Fill Humidifier 1.8L - White $79.95 NZD
Green socks with white patterns on a white background
Mosey - Crew Wool Baby Socks

Mosey - Crew Wool Baby Socks

$16.99 NZD
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Mosey - Crew Wool Baby Socks $16.99 NZD
Rook / 0-6 Months Night / 0-6 Months Plum / 0-6 Months Pixel / 0-6 Months
Sale
The Premium Love To Dream Sleep Suit™ 2.5 TOG is made with Cotton and Australian Merino Wool. It is an “all-in-one”, versatile sleep solution that eliminates the need for loose blankets in the cot/crib, ensuring a more comfortable sleep, all night long.
Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend

Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend

$129.99 NZD $169.95 NZD
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Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend $129.99 NZD $169.95 NZD
Olive / 12-24 months Charcoal / 12-24 months
ErgoPouch - Side Zip Premium Sleeping Bag 2.5 TOG

ErgoPouch - Side Zip Premium Sleeping Bag 2.5 TOG

$99.95 NZD
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ErgoPouch - Side Zip Premium Sleeping Bag 2.5 TOG $99.95 NZD
Dragonflies / 3-12 Months Willow / 3-12 Months Daisies / 3-12 Months
Sale
ErgoPouch - Side Zip Premium Sleeping Bag 3.5 TOG

ErgoPouch - Side Zip Premium Sleeping Bag 3.5 TOG

$99.95 NZD $119.95 NZD
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ErgoPouch - Side Zip Premium Sleeping Bag 3.5 TOG $99.95 NZD $119.95 NZD
Dragonflies / 8-24 Months Willow / 8-24 Months Daisies / 8-24 Months
Sale
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. In the colourway petit pretzel.
Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

$99.95 NZD $119.95 NZD
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Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE $99.95 NZD $119.95 NZD
Petit Pretzel / 2-4 Years Bon Appetit / 8-24 Months Berries / 8-24 Months Picnic / 8-24 Months
Bedhead - NEW SEASON Kids Bucket Hat

Bedhead - NEW SEASON Kids Bucket Hat

$41.95 NZD
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Bedhead - NEW SEASON Kids Bucket Hat $41.95 NZD