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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Autumn Essentials

Get your little one ready for cold autumn days with all of our baby and children's essentials.

Enjoy free NZ delivery on orders over $120. Same day click and collect at our Christchurch store. Afterpay and Zip available. 

hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $22.95 NZD
nourish-150ml-body-and-bath-oil-eczema
B.Box Body - Nourish Body and Bath Oil | 150ml

B.Box Body - Nourish Body and Bath Oil | 150ml

$22.95 NZD
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B.Box Body - Nourish Body and Bath Oil | 150ml $22.95 NZD
The 3-Seasons Woolbabe front zip sleeping bag is made from soft merino and organic cotton, that keeps babies cozy in various temperatures year-round. This is the Glacier blue colour.
Woolbabe - 3 Seasons Front Zip Sleep Bag

Woolbabe - 3 Seasons Front Zip Sleep Bag

$169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag $169.00 NZD
Glacier / 3-24 months Mauve Manuka / 3-24 months Dune / 3-24 months Meadow Stripe / 2-4 years Dusk / 3-24 months Pebble Stripe / 3-24 months Tide / 3-24 months Tekapo Stars / 3-24 months Pine Stars / 2-4 years Moss Wilderness / 2-4 years Wildflower / 2-4 years
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$129.00 NZD
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Woolbabe - 3 Seasons Sleep Suit $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Fern / 1 year Kowhai / 4 years
ErgoPouch - Butterfly Cardi

ErgoPouch - Butterfly Cardi

$34.95 NZD
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ErgoPouch - Butterfly Cardi $34.95 NZD
Dragonflies / 0-3 Months Daisies / 0-3 Months Willow / 0-3 Months Oatmeal / 0-3 Months
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$64.95 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $64.95 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Sale
Bedhead - Fleecy Fingerless Kids Mittens

Bedhead - Fleecy Fingerless Kids Mittens

$10.00 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens $10.00 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years) Dark Denim Marle / M (3-5 years)
Sale
Bedhead Fleecy Beanie
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$15.00 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $15.00 NZD $32.95 NZD
0-3 Months / Baby Blue Marle
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$25.00 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $25.00 NZD $41.95 NZD
Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm)
Clearinse - Nasal Aspirator

Clearinse - Nasal Aspirator

$99.95 NZD
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Clearinse - Nasal Aspirator $99.95 NZD
Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

$129.95 NZD
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Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine $129.95 NZD
Sage Clear
Baby First - Bassinet Flannelette Sheet Set

Baby First - Bassinet Flannelette Sheet Set

from $24.99 NZD
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Baby First - Bassinet Flannelette Sheet Set from $24.99 NZD
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
aroma-natural-ultrasonic-vapouriser-white
Aroma Natural - Ultrasonic Vapouriser

Aroma Natural - Ultrasonic Vapouriser

Sold Out
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Aroma Natural - Ultrasonic Vapouriser Sold Out
Helps to clear babies blocked nose.
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
Oricom - Infrared Forehead Thermometer

Oricom - Infrared Forehead Thermometer

Sold Out
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Oricom - Infrared Forehead Thermometer Sold Out
Q Life - Feva Ease Drops

Q Life - Feva Ease Drops

$34.95 NZD
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Q Life - Feva Ease Drops $34.95 NZD
Mushie - Ribbed Baby Beanie 0-3 Months

Mushie - Ribbed Baby Beanie 0-3 Months

$29.95 NZD
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Mushie - Ribbed Baby Beanie 0-3 Months $29.95 NZD
Tradewinds Ivory Mustard Melange Grey Melange Cedar Blush Beige Melange
SiliconePenguinNasalAspirator
Haakaa - Silicone Penguin Nasal Aspirator

Haakaa - Silicone Penguin Nasal Aspirator

$20.49 NZD
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Haakaa - Silicone Penguin Nasal Aspirator $20.49 NZD
immune-care-essential-oil-blend
Absolute Essential - Immune Care 10ml

Absolute Essential - Immune Care 10ml

$32.95 NZD
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Absolute Essential - Immune Care 10ml $32.95 NZD
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$49.95 NZD
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B.Box - Insulated Food Jar $49.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

$99.95 NZD
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Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog $99.95 NZD
Grey / Large White / Large
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$50.00 NZD $79.99 NZD
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Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $50.00 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

$50.00 NZD $79.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog $50.00 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

$69.99 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog $69.99 NZD $85.99 NZD
Peach Pink Cool Grey
Sale
Bubba Blue - Convertible 2.5 Tog Sleeping Bag

Bubba Blue - Convertible 2.5 Tog Sleeping Bag

$59.95 NZD $79.95 NZD
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Bubba Blue - Convertible 2.5 Tog Sleeping Bag $59.95 NZD $79.95 NZD
Plum - Swaddle Suit 2.5 Tog

Plum - Swaddle Suit 2.5 Tog

$49.95 NZD
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Plum - Swaddle Suit 2.5 Tog $49.95 NZD
Small / Giraffe Blue Small / Zebra Grey
Sale
A hanging toiletry bag with a khaki and brown design for kids to take away on holiday or to keep their bathroom organised.
Crywolf - Hanging Toiletry Bag | AW25

Crywolf - Hanging Toiletry Bag | AW25

$31.96 NZD $39.95 NZD
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Crywolf - Hanging Toiletry Bag | AW25 $31.96 NZD $39.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
This Crywolf Packable Duffel is in a purple and white flower design. It is a great size for weekend trips and sleepovers.
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.95 NZD
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Crywolf - Packable Duffel Bag $89.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

from $39.00 NZD
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Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash from $39.00 NZD
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$41.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) $41.95 NZD
Quackers / 3-6 Months (42cm) Bedhead Safari / 3-6 Months (42cm) Floret / 3-6 Months (42cm) Betsy / 3-6 Months (42cm) Fourbie / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm) Natural Stripe / 3-6 Months (42cm) Pink Stripe / 3-6 Months (42cm) Bridgette / 3-6 Months (42cm) Dalmation / 3-6 Months (42cm) Dani / 3-6 Months (42cm)
Bedhead - Kids Bucket Hat (2-13Y)

Bedhead - Kids Bucket Hat (2-13Y)

$41.95 NZD
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Bedhead - Kids Bucket Hat (2-13Y) $41.95 NZD
Fourbie / 2-3 Years (52cm) / Classic Floret / 2-3 Years (52cm) / Ponytail Betsy / 2-3 Years (52cm) / Ponytail Bedhead Koala / 3-6 Years (54cm) / Ponytail Khaki Stripe / 3-6 Years (54cm) / Classic Natural Stripe / 3-6 Years (54cm) / Classic Bedhead Bunny / 3-6 Years (54cm) / Classic Grace / 2-3 Years (52cm) / Ponytail
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$41.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $41.95 NZD
Bedhead Safari / 0-3 Months (37cm) Floret / 0-3 Months (37cm) Quackers / 0-3 Months (37cm) Natural Stripe / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Fourbie / 0-3 Months (37cm) Betsy / 0-3 Months (37cm) Dani / 6-12 Months (47cm) Grey Penguin / 0-3 Months (37cm) Treadly / 3-6 Months (42cm)
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lemon Twist Chill Out Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake
Sold Out
Crywolf - Drink Bottle 400ml | AW25

Crywolf - Drink Bottle 400ml | AW25

Sold Out
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Crywolf - Drink Bottle 400ml | AW25 Sold Out
Periwinkle Stone Blue Sage Blush
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $24.95 NZD
Strawberry and Cream Dangerous Dino Butterfly Balloon Pink Fairy Mean Machines Little Traveller Delightful Daisy Natural Daisy Silly Shark Pakihi Tahi Chai Baby Space Emergency Services
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Happy Fruits Pink Daisy Happy Suns Moana
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$90.36 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $90.36 NZD $112.95 NZD
Doggos / 3-12 Months Berries / 3-12 Months Night Sky / 8-24 Months
Sale
Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

$85.56 NZD $106.95 NZD
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Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance $85.56 NZD $106.95 NZD
Berries / 8-24 Months Night Sky / 8-24 Months Sage / 8-24 Months Doggos / 8-24 Months Golden / 8-24 Months
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Strawberry Splash Berry Garden Lucky Days Pop Colourblock Deep Sea Colourblock
Crywolf - Wet Bag

Crywolf - Wet Bag

$19.95 NZD
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Crywolf - Wet Bag $19.95 NZD
Berry Garden Strawberry Splash Lucky Days Pop Colourblock Deep Sea Colourblock