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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Products

A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
An extra soft baby brush with a purple handle used for babies bath time.
NUK Extra Soft Baby Brush

NUK Extra Soft Baby Brush

$15.95 NZD
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NUK Extra Soft Baby Brush $15.95 NZD
Blue Pink
Sale
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD $20.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD $20.95 NZD
Olive / 0-6 Months Cream / 6-18 Months Rust / 0-6 Months
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
Sale
NUK for Nature Silicone Soother Twin Pack

NUK for Nature Silicone Soother Twin Pack

$18.95 NZD $20.95 NZD
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NUK for Nature Silicone Soother Twin Pack $18.95 NZD $20.95 NZD
Cream / 0-6 Months Olive / 0-6 Months Rust / 0-6 Months
Helps to clear babies blocked nose.
NUK Nasal Decongester

NUK Nasal Decongester

Sold Out
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NUK Nasal Decongester Sold Out
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink 6-18 Months / Red | Yellow 6-18 Months / Blue | Teal
Sale
Two baby pacifiers, one yellow with floral design and one red, on a white background.
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$15.50 NZD $17.50 NZD
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NUK Star Silicone Soother Twin Pack $15.50 NZD $17.50 NZD
Pink / 6-18 Months Blue / 6-18 Months
NUK Star Silicone Soother Twin Pack - Blue | Pink

NUK Star Silicone Soother Twin Pack - Blue | Pink

$17.50 NZD
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NUK Star Silicone Soother Twin Pack - Blue | Pink $17.50 NZD
Pink / 0-2 Months Blue / 0-2 Months
The Ooly Sleep Training Clock uses an intuitive app, allowing you to change colours of the nightlight and scheduled wake up times at a push of a button.
OOLY® - Toddler Sleep Training Clock

OOLY® - Toddler Sleep Training Clock

$219.95 NZD
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OOLY® - Toddler Sleep Training Clock $219.95 NZD
Oricom - Babysense7 Breathing Movement Monitor

Oricom - Babysense7 Breathing Movement Monitor

$390.00 NZD
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Oricom - Babysense7 Breathing Movement Monitor $390.00 NZD
Blue digital thermometer with a white display on a white background
Oricom - Bath Thermometer - Ray

Oricom - Bath Thermometer - Ray

$29.99 NZD
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Oricom - Bath Thermometer - Ray $29.99 NZD
Petite Eats - Bone Broth & Root Veggies Baby Puree Powder

Petite Eats - Bone Broth & Root Veggies Baby Puree Powder

$3.95 NZD
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Petite Eats - Bone Broth & Root Veggies Baby Puree Powder $3.95 NZD
Package of 'Banana, Blueberry & Avocado' instant puree powder by 'petite' on a white background
Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder

Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder

$3.95 NZD
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Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder $3.95 NZD
Petite Kids Beet & Berry Fusion instant puree powder package with NZ Award Gold badge on a white background
Petite Eats - Beet & Berry Fusion

Petite Eats - Beet & Berry Fusion

$3.95 NZD
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Petite Eats - Beet & Berry Fusion $3.95 NZD
Petite Eats - First Tastes Feeder

Petite Eats - First Tastes Feeder

$24.95 NZD
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Petite Eats - First Tastes Feeder $24.95 NZD
Petite Fern Petal Breeze Sand
Petite Eats - Freezer Tray

Petite Eats - Freezer Tray

$14.95 NZD
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Petite Eats - Freezer Tray $14.95 NZD
Petal Sand Breeze Petite Fern
Sale
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$19.99 NZD $29.95 NZD
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Petite Eats - Full Metal Cutlery Set $19.99 NZD $29.95 NZD
Romee
Package of 'Garden Greens' instant puree powder with a gold award badge on a white background
Petite Eats - Garden Greens

Petite Eats - Garden Greens

$3.95 NZD
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Petite Eats - Garden Greens $3.95 NZD
Petite Eats - Kids Safety Knife

Petite Eats - Kids Safety Knife

$15.95 NZD
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Petite Eats - Kids Safety Knife $15.95 NZD
Sky Blue Coral
Sale
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$16.95 NZD $22.95 NZD
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Petite Eats - Mini Smoothie Cups $16.95 NZD $22.95 NZD
Mustard
Sale
The Petite Ears Mixed Veggies is part of the first taste range for babies. It is a great first food option to introduce fruit and veggies into their solids routine.
Petite Eats - Mixed Veggies Baby Puree Powder

Petite Eats - Mixed Veggies Baby Puree Powder

$2.50 NZD $3.95 NZD
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Petite Eats - Mixed Veggies Baby Puree Powder $2.50 NZD $3.95 NZD
Sale
Made with organic quinoa, kumera and strawberry. Deigned for babies who are trying solid food for the first time. Part f the Petite Eats First Tastes Range.
Petite Eats - Quinoa Baby Cereal 20g

Petite Eats - Quinoa Baby Cereal 20g

$2.95 NZD $3.95 NZD
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Petite Eats - Quinoa Baby Cereal 20g $2.95 NZD $3.95 NZD
Silicone-Baby-Spoons-Fern
Petite Eats - Silicone Baby Spoons

Petite Eats - Silicone Baby Spoons

$19.95 NZD
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Petite Eats - Silicone Baby Spoons $19.95 NZD
Breeze Petal Sage Sand
Sale
Petite Eats - Silicone Dominoes Set

Petite Eats - Silicone Dominoes Set

$12.99 NZD $42.99 NZD
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Petite Eats - Silicone Dominoes Set $12.99 NZD $42.99 NZD
Ocean Terracotta
Petite Eats - Stainless Steel Insulated Smoothie Cup

Petite Eats - Stainless Steel Insulated Smoothie Cup

$29.99 NZD
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Petite Eats - Stainless Steel Insulated Smoothie Cup $29.99 NZD
Breeze Petal Sand Fern
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$8.99 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $8.99 NZD $29.95 NZD
Marigold
Petite Eats - Veggie Medley Instant Puree Powder 20g

Petite Eats - Veggie Medley Instant Puree Powder 20g

$3.95 NZD
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Petite Eats - Veggie Medley Instant Puree Powder 20g $3.95 NZD
Sold Out
Plum - Swaddle Suit 1.0 Tog

Plum - Swaddle Suit 1.0 Tog

Sold Out
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Plum - Swaddle Suit 1.0 Tog Sold Out
Small / Giraffe Blue
Plum - Swaddle Suit 2.5 Tog

Plum - Swaddle Suit 2.5 Tog

from $39.95 NZD
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Plum - Swaddle Suit 2.5 Tog from $39.95 NZD
Small / Giraffe Blue Small / Zebra Grey
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $63.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $63.95 NZD
Kirov Snow Leopard Kalyan Brown Leopard
Sale
Porter Green - Urbb Reusable Bamboo Coffee Cup

Porter Green - Urbb Reusable Bamboo Coffee Cup

$9.99 NZD $37.99 NZD
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Porter Green - Urbb Reusable Bamboo Coffee Cup $9.99 NZD $37.99 NZD
Double Jumper Sweaters Mohave Blue Reptile Nigeria Giraffe
A large neoprene material bag, great for mums on the go.
Prene - Carolina Bag Neoprene Tote Bag

Prene - Carolina Bag Neoprene Tote Bag

$199.00 NZD
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Prene - Carolina Bag Neoprene Tote Bag $199.00 NZD
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
Prene - The Haven Backpack

Prene - The Haven Backpack

$229.99 NZD
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Prene - The Haven Backpack $229.99 NZD
The Prene Saturday bag is the perfect baby or overnight bag for parents. It has 14 compartments and insulated bottle pockets too, making it practical yet stylish for parents on the go.
Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

$249.00 NZD
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Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag $249.00 NZD
This Prene Sunday Bag is a versatile, vegan-friendly diaper bag with 14 pockets, a matching mini bag, changing mat, and a separate bottom compartment.
Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

$199.99 NZD
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Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag $199.99 NZD
Pretty Brave - Chloe Backpack

Pretty Brave - Chloe Backpack

$149.95 NZD
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Pretty Brave - Chloe Backpack $149.95 NZD
Natural Pebble Stone Pebble
Pretty Brave - Harper Cross Body Bag

Pretty Brave - Harper Cross Body Bag

$99.95 NZD
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Pretty Brave - Harper Cross Body Bag $99.95 NZD
Natural Pebble Stone Pebble
Pretty Brave's much-loved Stella Baby Bag has been refreshed in a premium faux pebble leather, offering a refined and versatile option for any occasion. Spacious enough to fit all the essentials and more, the Stella comes with the thoughtful addition of a padded change mat, five handy internal pockets, a removable padded shoulder strap, and an insulated internal bottle holder.
Pretty Brave - Stella Baby Bag

Pretty Brave - Stella Baby Bag

$149.95 NZD
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Pretty Brave - Stella Baby Bag $149.95 NZD
Black Pebble Natural Pebble Stone Pebble
Purflo - Breathe Pregnancy Pillow

Purflo - Breathe Pregnancy Pillow

$119.95 NZD
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Purflo - Breathe Pregnancy Pillow $119.95 NZD
Botanical Grey
Q Life - Birth Mix

Q Life - Birth Mix

$34.95 NZD
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Q Life - Birth Mix $34.95 NZD
Q Life - Feva Ease Drops

Q Life - Feva Ease Drops

$34.95 NZD
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Q Life - Feva Ease Drops $34.95 NZD
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
QLife Immune Drops
Q Life - Immune Drops

Q Life - Immune Drops

Sold Out
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Q Life - Immune Drops Sold Out
Q Life - Intesto Ease

Q Life - Intesto Ease

$34.95 NZD
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Q Life - Intesto Ease $34.95 NZD
Q Life - Pain Ease Drops

Q Life - Pain Ease Drops

$34.95 NZD
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Q Life - Pain Ease Drops $34.95 NZD
Q Life - Revive Drops

Q Life - Revive Drops

$34.95 NZD
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Q Life - Revive Drops $34.95 NZD