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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Products

A plush Lulla doll wearing a gray two-piece outfit with a heart symbol on the bodysuit and a hood with ears, resembling a bunny.
Lulla by Roro - Lulla Doll Outfits

Lulla by Roro - Lulla Doll Outfits

from $24.99 NZD
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Lulla by Roro - Lulla Doll Outfits from $24.99 NZD
Fluffy Grey Bunny Fluffy Pink Bunny Blue Fox Lilac Mouse Polar Bear
Sale
Lulla Doll - 12 hours of Heartbeat and Breathing

Lulla Doll - 12 hours of Heartbeat and Breathing

from $65.00 NZD $99.95 NZD
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Lulla Doll - 12 hours of Heartbeat and Breathing from $65.00 NZD $99.95 NZD
Sale
Lulla Doll Bundle Deal - Baby and Child Sleep Companion

Lulla Doll Bundle Deal - Baby and Child Sleep Companion

$89.99 NZD $139.95 NZD
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Lulla Doll Bundle Deal - Baby and Child Sleep Companion $89.99 NZD $139.95 NZD
Sale
Lulla Sleep Owl - (seconds half price!)

Lulla Sleep Owl - (seconds half price!)

$39.99 NZD $79.99 NZD
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Lulla Sleep Owl - (seconds half price!) $39.99 NZD $79.99 NZD
Baby file, clippers and scissors that are ergonomically designed ensuring your babies safety.
LUMA - Baby Manicure Set

LUMA - Baby Manicure Set

$26.95 NZD
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LUMA - Baby Manicure Set $26.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
A LUMA bath thermometer with a sage green outer casing and a central brown glass window showing the temperature scale.
LUMA - Bath Thermometer

LUMA - Bath Thermometer

$19.95 NZD
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LUMA - Bath Thermometer $19.95 NZD
Blossom Pink Ice Blue Olive Desert Taupe Silk Oat
An Olive coloured brush and comb set for babies, designed to help prevent cradle cap and stimulate hair follicles.
LUMA - Brush & Comb Set

LUMA - Brush & Comb Set

$19.95 NZD
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LUMA - Brush & Comb Set $19.95 NZD
Gray and black tissue box with open lid on a white background
LUMA - Easy Wipe Box

LUMA - Easy Wipe Box

$39.95 NZD
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LUMA - Easy Wipe Box $39.95 NZD
Iron Blue Blossom Pink Desert Taupe Snow White
A plastic potty training seat with a dusty rose brown lid and a sage green base, shown on a plain white background.
LUMA - Potty

LUMA - Potty

$24.95 NZD
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LUMA - Potty $24.95 NZD
Iron Blue Desert Taupe Silk Oat Ice Blue Olive
A two-tone plastic step stool with a dusty teal-green body and a brown top platform, shown on a plain white background.
LUMA - Step Stool

LUMA - Step Stool

$34.95 NZD
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LUMA - Step Stool $34.95 NZD
Ice Blue Blossom Pink Olive Desert Taupe Silk Oat Blush Pink
LUMA - Toilet Seat

LUMA - Toilet Seat

$34.95 NZD
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LUMA - Toilet Seat $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
Packaging of Marky labels with colorful design on a white background
Marky Iron-On Labels - Multi

Marky Iron-On Labels - Multi

$15.95 NZD
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Marky Iron-On Labels - Multi $15.95 NZD
Set of colorful identification wristbands with various patterns on a white background
Marky Wristband Kit - Multi

Marky Wristband Kit - Multi

$19.95 NZD
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Marky Wristband Kit - Multi $19.95 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$19.99 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $19.99 NZD $26.95 NZD
Sale
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$12.99 NZD $19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $12.99 NZD $19.99 NZD
Grey Giraffe Lion yellow
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Sale
Matchstick Monkey - Teething Starter Set

Matchstick Monkey - Teething Starter Set

$24.99 NZD $34.95 NZD
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Matchstick Monkey - Teething Starter Set $24.99 NZD $34.95 NZD
A watermelon-flavored bubble solution bottle by Maxx Bubbles, featuring a green and yellow striped watermelon cap, a pink plastic neck, and a blue label with watermelon graphics.
Maxx - Scented Fruit Bubble Bottle (236ml)

Maxx - Scented Fruit Bubble Bottle (236ml)

$19.99 NZD
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Maxx - Scented Fruit Bubble Bottle (236ml) $19.99 NZD
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Maxx Bubbles Dino Bubbler toy packaging with dinosaur figure and bubble solution.
Maxx Bubbles - Bump 'N' Go Dino Bubbler

Maxx Bubbles - Bump 'N' Go Dino Bubbler

$41.95 NZD
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Maxx Bubbles - Bump 'N' Go Dino Bubbler $41.95 NZD
Maxx Bubbles - Handheld Unicorn Bubbler

Maxx Bubbles - Handheld Unicorn Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Unicorn Bubbler $29.95 NZD
Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
Medescan - Nail Buffer Refill

Medescan - Nail Buffer Refill

$16.50 NZD
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Medescan - Nail Buffer Refill $16.50 NZD
Mediscan Nail Buffer
Mediscan - Nail Buffer Set

Mediscan - Nail Buffer Set

$35.00 NZD
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Mediscan - Nail Buffer Set $35.00 NZD
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Melii - 2 Tier Bento Box

Melii - 2 Tier Bento Box

$24.95 NZD
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Melii - 2 Tier Bento Box $24.95 NZD
Luxe Pink Pink Blue
A blue 3-in-1 training cup for kids to drink hot or cold drinks with the straw or as an open cup,
Melii - 3 in 1 Silicone Training Cup

Melii - 3 in 1 Silicone Training Cup

$14.95 NZD
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Melii - 3 in 1 Silicone Training Cup $14.95 NZD
Pink Blue
Melii - 4 Compartment Snackle Box

Melii - 4 Compartment Snackle Box

$14.95 NZD
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Melii - 4 Compartment Snackle Box $14.95 NZD
Set of colorful kitchen utensils including a rolling pin, spatula, and whisk on a white background
Melii - 5 Piece Mini Baking Tool Set

Melii - 5 Piece Mini Baking Tool Set

$24.95 NZD
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Melii - 5 Piece Mini Baking Tool Set $24.95 NZD
Set of colorful Melii iceblock moulds on a white background
Melii - 6 Piece Animal Ice Pops

Melii - 6 Piece Animal Ice Pops

$19.95 NZD
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Melii - 6 Piece Animal Ice Pops $19.95 NZD
Set of colorful ice cream cone-shaped moulds on a white background
Melii - Ice Cream Truck Ice Pops

Melii - Ice Cream Truck Ice Pops

$19.95 NZD
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Melii - Ice Cream Truck Ice Pops $19.95 NZD
A light pink silicone tumbler that can hold up to 265mls. Perfect for children ages 1-8. Comes with a sippy straw and a chunky handle.
Melii - Kids Silicone Tumbler | 265ml

Melii - Kids Silicone Tumbler | 265ml

$17.95 NZD
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Melii - Kids Silicone Tumbler | 265ml $17.95 NZD
Grey Blue Pink
3 Melii Stainless Steel blue, green and mint containers to hold snacks in.
Melii - Mini Silicone & Stainless Steel Containers

Melii - Mini Silicone & Stainless Steel Containers

$24.95 NZD
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Melii - Mini Silicone & Stainless Steel Containers $24.95 NZD
Pink Blue
Melii - Pacifier Pod

Melii - Pacifier Pod

from $9.95 NZD
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Melii - Pacifier Pod from $9.95 NZD
Pink / 1 Pack Blue / 1 Pack
Sale
Pack of reusable snack bags with a shark design on a white background
Melii - Reusable Snack Bags

Melii - Reusable Snack Bags

$19.99 NZD $24.95 NZD
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Melii - Reusable Snack Bags $19.99 NZD $24.95 NZD
Animals Gaming Sports Truck & Tractor
A stack of six small plastic bowls in pastel colors, including teal, lime green, gray, lavender, pink, and a light pink top bowl, shown on a plain white background.
Melii - Silicone Food Cups

Melii - Silicone Food Cups

$12.95 NZD
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Melii - Silicone Food Cups $12.95 NZD
Rainbow Pink Luxe Blue
Melii - Silicone Milk Bottle

Melii - Silicone Milk Bottle

$14.99 NZD
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Melii - Silicone Milk Bottle $14.99 NZD
Two stacked square containers, one green and one blue, with strawberries inside on a white background.
Melii - Silicone Snack Container 2 Pack

Melii - Silicone Snack Container 2 Pack

$16.95 NZD
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Melii - Silicone Snack Container 2 Pack $16.95 NZD
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Wisteria Hunter Green Oatmilk
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Pink Luxe Blue Blue Pink
Set of Melii reusable DIY Freezies suitable for yogart and smoothies and fresh juice.
Melii EVA Freezies 12pk - Animals

Melii EVA Freezies 12pk - Animals

$21.95 NZD
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Melii EVA Freezies 12pk - Animals $21.95 NZD
melii-formula-storage-container-pink_1
Melii Formula Storage Container

Melii Formula Storage Container

$14.95 NZD
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Melii Formula Storage Container $14.95 NZD
Pink Blue
Melii training chop sticks for children with character
Melii Learning Chopsticks & Case

Melii Learning Chopsticks & Case

$8.99 NZD
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Melii Learning Chopsticks & Case $8.99 NZD
Milton - Anti-Bacterial Tablets

Milton - Anti-Bacterial Tablets

$14.95 NZD
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Milton - Anti-Bacterial Tablets $14.95 NZD
milton-surface-spray
Milton - Antibacterial Surface Spray 500ml

Milton - Antibacterial Surface Spray 500ml

Sold Out
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Milton - Antibacterial Surface Spray 500ml Sold Out
Baby wrapped in a beige swaddle on a light gray background
Miracle Blanket Swaddle - Miracle Baby

Miracle Blanket Swaddle - Miracle Baby

$44.95 NZD
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Miracle Blanket Swaddle - Miracle Baby $44.95 NZD
Petal Cloud Sage Sky Grey Marle
Baby car seat and pram cover with cherry pattern on a white background, featuring OHbaby Awards silver winner badge.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$49.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $49.95 NZD
Cherries Honey Blossom Swan Princess Woodland Earthy Sage Sage Gingham Mdnight Bloom