Little Innoscents was founded in 2007, after the Director Antonette Golikidis fell pregnant with her first child Alex. Antonette searched endlessly for baby products that were chemical free and found herself disappointed to find such a limited number of products, which were often difficult to find, too expensive, or offered misleading greenwashing marketing strategies to persuade you to buy something that wasn’t all what it said it to be.

Little Innoscents provides concerned parents with 100% natural, Australian made and grown, baby skincare products, which are readily available, as affordable as possible AND have genuinely certified organic ingredients.